Ceramics between tradition and innovation

For 261 years, Villeroy & Boch is a benchmark in the field of ceramics and porcelain.

Barbara Novello Tablewear Product Manager, told us about the personality of a brand of soul, about trends and about Villeroy & Boch values.

When it comes to the company’s products, tradition and quality are not the only landmarks but also extremely attractive design, designed for different lifestyles and tastes. A word to say in this respect is the technology available to the company, the technology that allowed the approach of innovative design and product transformation into more attractive (for example, the range of dishes New Wave).

Before all the designers from Villeroy & Boch must share the values ​​and the company’s philosophy of providing functionality through an attractive design. Although observe international trends and inspire the fashion and lifestyle collections are not necessarily tablewear them, but even they draw directions and new trends. The three games are on the subject of dishes and accessories Table, Classic, Metropolitan and Country are refreshed every year, proposing a new statement for each lifestyle in hand.

Villeroy & Boch wants to return roots. In a cold and industrialized world today, this brand brings to the fore handcraft, traditional forms. Thus, the theme can be found nature, patterns and geometric shapes, folk art and exotic (a global trend).

Villeroy & Boch relies on a lifestyle based on traditional values, but lived traditional, but fresh and timely, therefore combines aesthetics with practical innovation side. The new materials used are designed to keep up with the lifestyle of the current and to make life easier for users.

In 2010, Villeroy & Boch is concentrated on another food range, elements less specialized and accessories multifunctional table, reducing the number of parts Sets.